Famous cartoon characters - Crocodile Gena, Cheburashka, Winnie the Pooh, Mowgli and many others will tell children and teenagers about the rules of eco-friendly behavior with the help of educational banners that will be placed in the parks of the capital. The action is being held by the Soyuzmultfilm film studio in support of the international children's and youth award "Ecology is everyone's business" of Rosprirodnadzor. This large-scale competition is held for the first time in It is aimed at environmental education of young people in Russia.

«We are glad that Soyuzmultfilm has become a partner of the international award "Ecology is everyone's business", in which children and teenagers from all over the world can take part. The acceptance of applications for the award has ended, and the nomination "Ecomultfilm" has become one of the most popular among children. The competition in this nomination was very high. And the jury had a hard time. Boris Mashkovtsev watched the children's works and we are glad that children will be able to get feedback from professionals in their field. The aim of the award is to educate a new generation who knows that the future is impossible without compliance with environmental standards. The initiative of Soyuzmultfilm to make educational banners in the parks of the capital is timely and necessary. We hope that children and adults will study with interest the eco-friendly rules from their favorite cartoon characters," commented Svetlana Radionova, head of the Federal Service for Supervision of Nature Management.

«Animation is a unique film language that has the property of using bright, emotionally filled images in an accessible and simple way to talk about complex things with representatives of any generation," said Boris Mashkovtsev, "we are very pleased that thanks to this important initiative, the ideas of caring for nature and its resources have been expressed in a creative form."

He also recalled that environmental themes have always been reflected in the work of the authors of Soyuzmultfilm.

"In the collection of the film studio, both classical and modern, there are many tapes that raise the topic of responsible attitude to the environment, and this experience has found expression in a special project of banners for Moscow parks," added the general director of the film studio.

According to Boris Mashkovtsev, it is planned to install special stands on the territory of a number of urban spaces in Moscow and the Moscow region.

Already now the two-sided banners "Let's save the planet together! Take care of Nature" with the heroes of Soyuzmultfilm are placed at the main entrance to the Krasnaya Presnya Park. So, Mowgli talks about the rules of behavior with fire, the heroes of the films "The Adventures of Petya and the Wolf" and "The Return of the Prodigal Parrot– - about separate garbage collection, Crocodile Gene, Cheburashka, the heroes of "Winnie the Pooh" urge to protect wildlife, the heroes of "Orange Cow" and Hedgehog in the fog ask to save the forest, and the Lion Cub and Turtle - rivers and reservoirs. The Wolf from "Well, Wait!", the characters of "Bremen Musicians" and the Cat remind about reasonable energy consumption, parking rules and participation in subbotniks Matroskin from Prostokvashino.

In addition, as part of a joint project of the Soyuzmultfilm film studio and Rosprirodnadzor, master classes on the assembly of birdhouses and bird feeders are planned in a separate pavilion of the Krasnaya Prenya Park, and in the spring of 2022, a city clean-up will be held here in the challenge format.